LUCTRA® is the brand for good working light in the office or at home.
Our goal is to provide every user with the best possible light anywhere at any time. Light which not only illuminates, but promotes alertness, higher activity levels and restful sleep for its users. We are all unique so LUCTRA® gives each user the ability to adjust their lighting exposure according to their own personal needs.
Behind LUCTRA® stands the long-established company DURABLE, which has already been dedicated to professional work for almost a century: to its organisation, its processes and its equipment. We believe more experience would be hard to find.
No matter where you are, light is one of the most vital factors in daily life. Light makes things visible. It helps us with our daily work. Good light illuminates things, but scientists discovered long ago that it can do much more. Good light ensures a well-balanced daily rhythm, it makes us happy, successful and even slim. It sounds far-fetched but it's true! Good light supports both periods of activity and periods of rest. Good light ensures sufficient sleep and everything else falls into place almost automatically. The best light is natural sunlight but for those who can’t get enough of that every day, there is biologically effective artificial light.
Light provided by innovative LED technology and presented in a timeless, award-winning design, which can be flexibly adjusted to individual needs and operated intuitively as well. May we introduce LUCTRA®.
Our goal is to provide the best possible working light. But what do we mean by light for work? We work in many places from traditional desks in offices, home offices and even outdoors. LUCTRA® can be used to illuminate every workspace no matter where you are.
Every LUCTRA® lamp is hand-crafted in Germany. We have given preference to regional suppliers and the materials we use are all recyclable. We will also gladly take back our products at the end of their life cycle to reclaim the materials. To consistently implement our sustainability mission we also take actions to preserve our environment.
We are a diverse international team of individuals. We appreciate personality. Everyone is allowed to be a little different. We are all experts in our own fields but we all work together as a team. What unites us is a passion for our product.
LUCTRA® is a brand of the long-established company DURABLE, which has been dedicated to professional work for almost a century: to its organisation, its processes and its tools. We believe it would be hard to find a company with more experience in this field.
With DURABLE behind us, we have the experience and drive to tell the world about LUCTRA®. So let’s roll up our sleeves and get going!
Our great challenge is to integrate the multifaceted approaches and pieces of expert knowledge – including product development, management and marketing – into a well-functioning overall concept. But this great challenge is simultaneously our special strength. What unites us is our passion for this product and the knowledge that with LUCTRA® we are offering people genuine added value.
Jessica switches on her LUCTRA® TABLE first thing in the morning, as soon as she enters the office, even before she boots her computer. The mother of two knows exactly what she is talking about when it comes to the effect of light, since Scandinavians live in darkness half of the year. Her vision is that LUCTRA® will become the first option when it comes to choosing good light. The possibility to improve people’s health and wellbeing is what makes her heart beat even more for this unique brand and products.
“LIGHT IS THE MOST NATURAL SOURCE OF ENERGY WE HAVE. THEREFORE WE TAKE IT SO MUCH FOR GRANTED – BUT GOOD LIGHT IS SO IMPORTANT!”
This man is experienced, that’s for sure. He cannot be fooled and, as a true salesman, knows all the tricks of the trade. Yet Reinhold is not afraid of trying something new and breaking new ground with LUCTRA®. He is particularly attracted by the quality of the light and its perfect functionality. Reinhold is almost always cheerful, and when he is not, he rides his bike in the open air to clear his head.
“THE LIGHTING MARKET IS CHANGING COMPLETELY. THIS IS REALLY EXCITING. APART FROM THE EXCELLENT LIGHT, PRIMARILY THE INTERACTIVE FEATURES OF LUCTRA® ARE WHAT GIVE US THE EDGE TODAY.”
Sophie is the youngest member of the LUCTRA® family. She lives in a patchwork family with five children, and from that angle she is familiar with creative chaos. Sophie accepts every challenge and invariably keeps the whole picture in view. In summer, however, she likes to take some time off to ride her motor bike or to enjoy a glass of French red wine. What does she like about LUCTRA®? The possibility to make personal settings on the lamp, which can be adjusted completely to suit the user.
“LIGHT IS A BASIC NEED OF EVERY HUMAN BEING. LUCTRA® SATISFIES THIS NEED PERSONALLY TAILORED TO EVERY INDIVIDUAL!”
Jens is the secret weapon at LUCTRA®: he calculates lighting needs, supports and advises both inside sales and field staff and helps wherever his expert knowledge as a certified light specialist is needed. He starts his day by switching on the Table Pro on his desk, and once this is done, nothing can really go wrong any longer. His current personal favourite topic is biologically effective light and its effect on human beings. “That fascinates me again and again!”
“BUT IT IS REALLY VERY SIMPLE: WITHOUT LIGHT, WE CANNOT SEE ANYTHING. WITH GOOD LIGHT, WE SEE EVERYTHING PERFECTLY!”
The true sales pro has been working for parent company DURABLE for 21 years, and is responsible for exports to almost 80 countries. He is delighted to have an innovative technical, yet lifestyle-oriented product in the product portfolio. Oliver has been excited about this from day one: “State-of-the-art technology, trendy design and individual use – that is what urban target groups are looking for today!” As a result, the Export department is focusing on a few core markets initially, like the Middle East, where people spend virtually the entire summer in darkened rooms:
“A LOT OF INVESTMENTS ARE BEING MADE IN SUSTAINABILITY AND WELLBEING. THAT SUITS LUCTRA®!”
Marco loves to travel. The native Italian is fascinated by other cultures, other people. If not, he could hardly do his job, as his territories include the Middle East, Central and South America, Asia, in addition to Spain, Portugal, Greece, Turkey and Africa. After almost 20 years in the world of office products, he is enthusiastic about working for and with LUCTRA®: “The market is so dynamic, and the spirit and optimism in the LUCTRA® team is simply infectious!” Marco also hopes to impress his customers with this through the ongoing project work.
“THE LOGICAL STEP TO MODERNISE THE WORKPLACE CANNOT NEGLECT LIGHT!”
Her job title seems a bit out of place when you look at this charming Belgian lady, since she does not just manage LUCTRA® – it is her life. To her, the lamp is like her own baby, which she wants to bring up with passion and great care. To this end, she works through the night, travels around the world and gets her way with enthusiasm and perseverance.
“FOR ME, LUCTRA HAS BEEN AND ALWAYS WILL BE A CHALLENGE MAKING ME GROW!“
Martina has been working in communications and press relations at LUCTRA® for three years, acting as a link between the company, the press and the outside world. The experienced PR lady says her personal mission is to “tell good stories”. “The complexity of PR is what keeps me fascinated!” The mother of three is inspired every day by the fact that the young LUCTRA® brand does not have any tried and trusted processes yet, and she can try out a lot of new things: from social media and influencers to guerilla campaigns – nothing is ruled out.
“IN MY OPINION, THE FACT LIGHT CAN NOW ALSO MEET INDIVIDUAL REQUIREMENTS AND THEREFORE SUPPORT EACH INDIVIDUAL WITH THEIR WORK IS THE KEY REASON TO CHOOSE LUCTRA®.”
Britta seems to be afraid of next to nothing. The native Westphalian has been with DURABLE for nine years and, when she was offered the job of Product Manager, she accepted at once. Creating a brand from scratch, without a double bottom and safety net – that is what drives the industrial engineer every day. Yet she never loses her clear sight of essentials.
“WHAT FASCINATES ME ABOUT LUCTRA® IS HOW STRONGLY AN OBJECT CAN INFLUENCE OUR DAILY LIVES.”
From the first prototype, which still recalled a street lamp from the 1960s, to this day, Jonathan has been at the heart of the LUCTRA® brand, always available and involved in all processes. He is the person who brings the various partners together and keeps them together. This is often not an easy task, since he is required to deal with many creative minds. But neither tough deadlines nor intercultural and language barriers unsettle the graduate business economist, since he cares about one thing: good light.
“IF LUCTRA WERE A WOMAN, SHE WOULD BE A YOUNG GIRL: EXTREMELY PRETTY AND UNDERESTIMATED BY MANY!”
